COARUS ADVISORY

Complex technology deals are won by people who have sat on both sides of the table.

Fifteen years at Samsung SDS America building enterprise partnerships - initiated and grew the HPC/EDA IaaS (bare metal cloud) business to $165M in under 3 years, then closed NVIDIA H100/H200 GPU deals. Coarus Advisory now counsels companies on AI infrastructure and cross-border growth between Korea and the Americas.

$165MHPC/EDA IaaS business, grown from $20M
15 yrsAt Samsung SDS America
3Continents where deals were closed
4Languages for negotiation

What I advise on

A small number of engagements, chosen for fit. If your problem sits at the intersection of AI infrastructure and cross-border business, we should talk.

01

AI Infrastructure Advisory

GPU capacity is the scarcest resource in technology. I help buyers source H100/H200-class compute, evaluate neocloud and hyperscaler vendors, and negotiate commercial terms - from the perspective of someone who sold it at scale. Available as paid expert consultations, monthly retainers, or project-based advisory.

02

Korea-Americas Market Bridge

Few advisors operate natively in Seoul, Buenos Aires, and New Jersey. I help Korean technology companies enter the Americas - Latin America and the US - and American companies source Korean technology, through partnerships, channels, and market-entry strategy. Current focus includes Korean semiconductor equipment makers entering the US market.

03

Expert Consultations

Paid one-on-one consultations on GPU cloud markets, AI infrastructure procurement, and Korea-Americas business - booked directly or through leading expert networks. Most clients start here.

Track record

Fifteen years, one company - and the operating history behind the advice.

2010 - 2025

Samsung SDS America - Director, Business Development & Strategic Partnerships

Initiated and grew the HPC/EDA IaaS (bare metal cloud) business into a record breaking $165M revenue business in less than 3 years.

SELECTED DEALS & RESULTS

What got built and closed

• Originated and closed the first Samsung Cloud Platform GPU deal (NVIDIA H100, 32 GPUs on-demand, Texas AI lab), then structured H200 64-GPU 4-year reserved contracts across 6 AI R&D labs.
• Led an A100 64-GPU migration, orchestrating solutions engineering, product, and operations.
• Closed an 8-figure Exynos EDA/HPC IaaS deal after a 10-month technical sales cycle.
• Managed an $80M+ ARR enterprise portfolio with joint business plans, financial modeling, and ROI analysis.
• Activated the partner ecosystem: data-center operators (CyrusOne, Switch), VARs, OEMs (Dell, HPE, Cisco, NetApp), chip makers (Intel, AMD), and systems integrators.
• Samsung SDS America Team Employee of the Year, 2016, 2017, and 2018.

EDUCATION

MBA, Finance & Entrepreneurship - University of Rochester (Simon)
BA, Political Economy - UC Berkeley

The short version

Why this advisory exists.

Born in Seoul. Raised in Buenos Aires. Educated at Berkeley and Rochester. At home in boardrooms in New Jersey, Seoul, and São Paulo.

I spent two decades inside the deals most advisors only read about - building enterprise partnerships across North America, Asia, and Latin America, most recently in the middle of the AI infrastructure buildout.

Today I advise a small number of companies and investors on the two things I know cold: AI infrastructure and cross-border business between Korea and the Americas.

English · Español · 한국어 · Português
Negotiation-fluent in four languages. US & Argentine citizenship.

The Coarus Briefing

A periodic read on the Korea-LATAM corridor: treaties, capital flows, and the AI infrastructure buildout. Free, sourced, no noise.

OCTOBER 10, 2026

Korea's LATAM Week

Mexico treaty breakthrough after seven years of talks, Peru's $39B infrastructure pitch to Korean investors, and KT Cloud's 50 MW AI data center in Incheon.

Read the briefing →

One conversation is enough to know if I can help.

Tell me what you are trying to do. I reply personally, usually within a day.

Prefer email? info@coarusai.com